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Mass media in the form of the printed press became the so-called “Fourth Estate,” so it’s no surprise that — while there is no agreed definition for the “Fifth Estate” — some say it should include blogs.
Find out more about the impact of the digital revolution, and where SixEstate fits into it!
The Gamification of Online Marketing - Want to win customers? Games are the way to score big. Check out how big & small businesses are doing it, over at the 6E blog!
The past few years have seen Facebook aggressively pushing its “Like” button until it has become a fixture across the Web. After last Thursday’s failure, will many of these websites reconsider their relationship with Facebook?
Click through to get the details and potential fallout over at the 6E blog.
Very interesting, especially when you consider how storytelling has manifested itself in the marketing sector. Many people are calling it a “trend,” but as long as it’s done well, it will always attract consumers.
“Telling stories is not just the oldest form of entertainment, it’s the highest form of consciousness. The need for narrative is embedded deep in our brains. Increasingly, success in the information age demands that we harness the hidden power of stories.” -Peter Guber from The Inside Story
“Second screen,” “companion devices,” “cross-platform marketing” — there is a myriad of terms that have popped up recently that refer to dividing your attention between multiple screens.
Find out how marketers are benefiting from this consumer habit over at today’s 6E blog!
Over at the 6E blog, we take a look at the longevity of crowdsourced marketing and the emergence of “crowdfunding.”
The Marketing Super Bowl http://bit.ly/Xtyacn
Find out why digital magazines have a great future ahead of them and the technology that will help make it happen. Click for details at the 6E blog!
Businesses are using some new tactics to build brand loyalty. Find out what they are over at the 6E blog!
