Very interesting, especially when you consider how storytelling has manifested itself in the marketing sector. Many people are calling it a “trend,” but as long as it’s done well, it will always attract consumers.
“Telling stories is not just the oldest form of entertainment, it’s the highest form of consciousness. The need for narrative is embedded deep in our brains. Increasingly, success in the information age demands that we harness the hidden power of stories.” -Peter Guber from The Inside Story